No more lengthy configuration in the admin panel. Change the appearance of your online store directly from the public side. Modify the design of elements and sections, play with blocks: you can rearrange, enable, and disable them. Completely change the look of your site with just one click!
Use ready-made blocks and adjust their display options in an intuitive interface. You can create a unique online store with your own hands.
24 blocks with multiple display options each offer hundreds of variations for your homepage. Change the order of blocks and disable unnecessary ones with a single click.
Edit all theme settings directly from the storefront. Change the site color, reorder and disable sidebar widgets, replace images in blocks, and customize the product tab display.
After installing our free application, you'll gain access to a preview mode: adjust blocks, choose the layout you like best, and only then save changes for all users.
You can create any number of landing pages using ready-made blocks. Simply replace their content with your own. We provide ready pages for sections such as Contact, About Us, Careers, Staff, and others. Use them and save time on layout design.
All components are already optimized for various devices. When adding pages built from our blocks, your website will automatically look great on smartphones, tablets, and desktops. We've carefully crafted each block to make building a responsive site effortless.
Special attention has been paid to microdata in the theme. On all site pages, http://schema.org/Organization microdata is included-this displays company information from the theme settings.
On category pages, http://schema.org/AggregateOffer microdata is added to display price ranges and product counts in search results.
Breadcrumb http://schema.org/BreadcrumbList and product http://schema.org/Product microdata have also been implemented.
The theme implements lazy loading for images and loads scripts only on demand, resulting in high scores in PageSpeed Insights and faster actual page loading times.
Please note that website theme has been tested with only one additional plugin - WEBP Images.
Sometimes online store owners face lack of design theme support for all WA applications. But not with this one!
Theme "Pipeline" supports applications: Site, Shop, Blog, Photo, Hub, Helpdesk, Mailing!
You don't need to manually embed plugin helpers and app widgets into the design theme or adjust styles. Applications and plugins are not included in the theme price and are purchased separately.
The website header is available in 30 different versions with various element layouts. You'll definitely find one that fits your site.
The navigation menu offers 5 display variants with product information shown in tabs or a list. You can add images to menu items using plugins Image for categories, Icons from the theme's built-in set, or text badges.
The theme allows adding up to 3 phone numbers with descriptions. When hovering over the main phone number in the website header, a dropdown menu appears showing two additional phone numbers.
Expanded breadcrumbs allow users to quickly navigate to adjacent categories.
Theme allows creating a product category landing page in several display variants. Access this page by clicking the "Catalog" button in the main menu.
The same category display options are available on the homepage and category pages for subcategories.
In the product category, you can change the position of sidebar widgets, enable/disable product sorting and rename it, customize displayed data on product cards, and much more.
The theme supports multiple product display options: Grid with 4 or 3 products per row, List, and Table. Additionally, you can choose a larger image size for the Grid option, ideal for online clothing stores.
Theme provides the option to remove image padding, and when combined with card-specific settings, offers an excellent solution for products such as tiles, laminate, and similar items.
Version 1.0.0 includes 4 display options for adding products to cart in card view.
Image slider, product video display, changing SKUs and quantities added to cart-all of this is available in the quick view window. By default, it activates when clicking the quick view button or adding a product with multiple SKUs to cart.
By the way, the latter can be disabled in the theme's Settings settings, so the product will be added directly to cart with the default SKU!
After adding a product to cart, a modal window appears where you can adjust the quantity, see the total count and sum of items in Cart. And if related products are linked to the item, they will also be displayed in the modal window!
The product card offers 5 display options and presents product information in tabs or a list. Flexible tab settings allow you to rename, disable, select the default open tab, and merge feature and description tabs.
Create common tabs for all products without plugins. For example, you can create tabs with shipping and payment information.
See which products have been added to cart, check the final order amount, remove a single item or all at once, all within the popup cart.
Theme supports single-page checkout and step-by-step order design.
Theme allows displaying user authentication in a popup window. Two options are available: vertical and horizontal modal windows.
A clean design for personal account pages helps users quickly find the information they need without getting lost.
Two types of promotional modal windows are available. The first opens after "N" seconds of user activity on the page. The second appears when the user moves the mouse cursor outside the browser window. Both can be flexibly customized within the theme settings.
Displaying cookie notice is very easy and fast in the theme's Settings settings.
| Technical specifications | |
Theme type | Online stores, Blogs and forums |
Developed for | Blog, Hub, Mailer, Shopy-Script, Site, Helpdesk, Photos |
Localization settings | English, Polish, Russian |
Frontend localization | English, French, Spanish, German, Polish, Russian, Italian |
Business category | Car, Construction and repair, Electronics and household appliances, Furniture and interiors, Clothing and footwear, Gifts and flowers, Children's products, Sport and tourism, Universal, Health and beauty |
Settings colors | multicolored, white, burgundy, black, red, purple, navy blue, blue, orange, pink, gray, turquoise, green, yellow |
Unit fractions | No |
Desktop theme | Yes |
Mobile theme | Yes |
Software type | Website theme |
Free | No |
| Developer and version theme | |
Designer (programmer) | Easyweb |
License | Web Systems Pro |
Version | 2026.0.0.1.wsp |
Update | 04/10/2026 |